Engineering the Future Beyond Steel
With ‘Steel’ which symbolizes Hyundai Steel’s identity and its fundamental business, ‘the Future Beyond Steel’ represents that company will create new values that surpass customers’ expectations by deviating from the methods of the past.
Corporate Identity
The symbol “H” highlighting the company name of HYUNDAI STEEL represents High Spirit, Harmony, and Humanity.
The strong two axes of H stand for new and existing business projects of HYUNDAI STEEL and the relationship between the company and customers,while the bridge in the middle represents the future that grows with balance and integration of the two axes.
The color blue indicates that HYUNDAI STEEL is a leading company that realizes the blueprint for a bright future with advanced technology and high level of trust.
The High Spirit, Harmony, and Humanity represent the fact that HYUNDAI STEEL will continue to grow into the world’s greatest steel companythat contributes to a bright future society through challenging and innovative spirits and harmony.
Core Values
Core Values Hyundai Motor Group ↔ Hyundai Steel
Customer
We promote a customer-driven corporate culture by providing the best quality and service for our customers.
Challenge
We refuse to fall into the trap of complacency, we embrace each challenge as a welcome opportunity, and we are confident in achieving our goals with unwavering enthusiasm and an ingenious mindset.
Collaboration
We create synergy through a sense of “togetherness” that is fostered by mutual communication and cooperation within the company and with our business partners.
People
We believe the future of our organization lies in the hearts and capabilities of individual members, and we will do all we can to help these individuals develop their potential by creating a corporate culture that respects individuality.
Globality
We respect the diversity of cultures and customs, aspire to be the world’s best at what we do, and strive to become a respected global corporate citizen.
